When choice becomes overwhelming
Choice is good, but being flooded with a barrage of options will only confuse consumers. There is a point at which choice becomes overwhelming and actually detrimental. Ever been to a fancy restaurant where they preset the table with three different kinds of spoons and forks each and two or three knives?
Ever seen the range of cars on Toyota Japan’s website? Not only does it become overwhelming, it’s also wasteful.
Device manufacturers should cut down on options and offer a more limited range of models that serve wider interests and use-cases. Clarity over obscurity.
