He has his reasons and if you know the follow up to 1984, which was called Lemmings, it rings even more true to his criticism and remarks about Apple being shunned by the enterprise market. Lemmings carried a much stronger message than 1984 and because of it, it fell flat. It was a disaster.
The article though, resonated with me not because of his criticism of the ad but for how Apple handled the iPhone 4 antenna issue. It never was bigger than most other problems with the phone but due to the media beat up, it felt worse. As it turned out, within 10 days the issue disappeared. Apple did redesign the antenna for the 4S but to me it had always felt like Apple was doing it more for the public relations effect than for strictly technical reasons.
Oh and it’s yet another claim over the inaccuracies of Walter Isaacson’s book on Steve Jobs.